Luca Marozzi

Managed strategic relationships with corporate partners and local businesses, enhancing the Aquapark's market reach and visitor engagement for 150,000+ annual visitors.

Identified and successfully implemented new business opportunities and territorial partnerships, aligning with company growth targets and expanding revenue streams.

Drove collaborative initiatives across departments, optimizing internal processes to significantly improve operational efficiency and overall value proposition for the business.

Delivered expert PR and communications consultancy for StageUp, a strategic research firm specializing in sports marketing, enhancing client visibility and market positioning.

Provided critical support to ChainOn, a pioneering blockchain-based sports sponsorship marketplace, contributing to its early market positioning as one of the first of its kind in Italy.

Developed key communication strategies that amplified brand visibility and engagement for both innovative sports entities within a competitive landscape.

Developed compelling commercial proposals for motorsport properties, securing new sponsorship opportunities for brands and teams in Formula 1, MotoGP, and IndyCar.

Successfully supported the activation of high-value partnerships between global brands and prominent motorsport teams, enhancing sponsorship ROI.

Provided strategic insights and market analysis to enhance sponsorship effectiveness within the competitive motorsport landscape.

Spearheaded marketing and communications for a multi-site group, encompassing 5 thermal spas, 12 medical clinics, and an Aquapark attracting 150,000 annual visitors.

Managed comprehensive brand identity, PR, and digital channel strategies (website, social media), coordinating external agencies to ensure cohesive messaging and 360-degree brand presence.

Designed and executed targeted promotional campaigns and commercial partnerships, significantly increasing footfall and seasonal revenue across all properties.

Developed and disseminated essential marketing collateral, including media kits, commercial rate cards, and press releases, to support sales and public relations efforts.

Developed and implemented strategic marketing and communications plans for a prominent Italian-language online magazine in the US market.

Enhanced the magazine's digital presence and audience engagement through targeted content and outreach initiatives, contributing to readership growth.

Advised on media strategy, contributing to increased readership and brand visibility within the Italian-American community.

Developed and executed the Instagram content strategy for the Redken brand in Italy, significantly increasing brand visibility and audience engagement metrics.

Managed the editorial calendar and fostered robust community engagement, contributing to a stronger online presence and brand loyalty.

Coordinated effectively with the global L'Oréal team in New York, ensuring consistent brand messaging and integrated campaign execution across international markets.

Designed and implemented the content architecture for new company websites, enhancing user experience and information accessibility.

Managed social media presence across 10 distinct Facebook profiles for the Group, driving consistent brand messaging and community interaction.

Provided expert advice on media planning and campaign creative, optimizing digital outreach and engagement strategies for maximum impact.

Coordinated all communications activities, both on and off the court, ensuring consistent messaging and brand representation for the club.

Managed key partner and sponsor relations, cultivating strong relationships that supported club objectives and initiatives.

Organized and executed successful media events and comprehensive press operations for home games, enhancing public and media engagement.

Developed and disseminated essential communication materials, including media kits, commercial rate cards, and press releases, while managing the club's website and social media channels.

Directed full communications management for Virtus Bologna (Serie A), encompassing media relations, sponsorship activation, and high-profile media events.

Coordinated web and social media teams, ensuring effective digital presence and content dissemination for the club.

Organized and executed major sporting events, including the Coppa Italia Final Eight and U19 National Championships, enhancing fan engagement and public profile.

Managed the editorial development of the club's 80th-anniversary book, preserving its legacy and historical narrative for future generations.

Orchestrated all media activities for Lega Basket Serie A, serving as the primary liaison with all Serie A member clubs.

Managed web content for legabasket.it, ensuring timely and engaging updates for fans and stakeholders.

Authored the comprehensive season guide and media guide, providing essential information for media professionals and the public.

Coordinated communications for prestigious tournaments, including the Coppa Italia and Supercoppa, enhancing their public profile and media coverage.

Edited and curated sports web content, specifically for the basketball section of skytv.it, ensuring high-quality and engaging articles.

Managed editorial workflows for the basketball section, contributing to timely content delivery and audience satisfaction.

Utilized strong journalistic skills to produce compelling sports narratives for a broad online audience.