# Luca Marozzi - Senior Communications & Marketing Leader | Business Development
Source: https://hello.cv/lucamarozzi
Bologna

## Links
- LinkedIn | https://linkedin.com/in/lucamarozzi

## About
Highly accomplished Communications & Marketing Leader with over 20 years of experience driving growth and brand visibility across the sport, media, and tourism/hospitality sectors. Proven expertise in strategic communications, business development, and digital transformation, consistently delivering measurable results in complex, multi-stakeholder environments. Seeking a senior leadership role to leverage extensive experience in communications, marketing, sponsorship, and digital strategy.

## Work
### Business Development Manager | Villaggio della Salute Più
https://www.villaggiodellasalutepiu.it
Leading strategic partnerships and business development for a thermal Aquapark attracting over 150,000 annual visitors.
- Managed strategic relationships with corporate partners and local businesses, enhancing the Aquapark's market reach and visitor engagement for 150,000+ annual visitors.
- Identified and successfully implemented new business opportunities and territorial partnerships, aligning with company growth targets and expanding revenue streams.
- Drove collaborative initiatives across departments, optimizing internal processes to significantly improve operational efficiency and overall value proposition for the business.
### Communications Manager | StageUp / ChainOn
Provided PR and communications consultancy for StageUp, a strategic sports marketing research firm, and supported ChainOn, an innovative blockchain-based sponsorship marketplace.
- Delivered expert PR and communications consultancy for StageUp, a strategic research firm specializing in sports marketing, enhancing client visibility and market positioning.
- Provided critical support to ChainOn, a pioneering blockchain-based sports sponsorship marketplace, contributing to its early market positioning as one of the first of its kind in Italy.
- Developed key communication strategies that amplified brand visibility and engagement for both innovative sports entities within a competitive landscape.
### MotoGP Sponsorship Consultant | RTR Sports Marketing
Delivered specialized marketing and sponsorship consultancy for RTR Sports, an international agency focused on top-tier motorsport properties like Formula 1 and MotoGP.
- Developed compelling commercial proposals for motorsport properties, securing new sponsorship opportunities for brands and teams in Formula 1, MotoGP, and IndyCar.
- Successfully supported the activation of high-value partnerships between global brands and prominent motorsport teams, enhancing sponsorship ROI.
- Provided strategic insights and market analysis to enhance sponsorship effectiveness within the competitive motorsport landscape.
### Marketing & Communications Manager | Mare Termale Bolognese – Villaggio della Salute Più
Directed marketing and communications for Gruppo Monti Salute Più, overseeing brand strategy for 5 thermal spas, 12 medical clinics, and a thermal Aquapark with 150,000 seasonal visitors.
- Spearheaded marketing and communications for a multi-site group, encompassing 5 thermal spas, 12 medical clinics, and an Aquapark attracting 150,000 annual visitors.
- Managed comprehensive brand identity, PR, and digital channel strategies (website, social media), coordinating external agencies to ensure cohesive messaging and 360-degree brand presence.
- Designed and executed targeted promotional campaigns and commercial partnerships, significantly increasing footfall and seasonal revenue across all properties.
- Developed and disseminated essential marketing collateral, including media kits, commercial rate cards, and press releases, to support sales and public relations efforts.
### Marketing & Communications Consultant | La Voce di New York
Provided marketing and communications consultancy to La Voce di New York, a leading Italian-language online magazine serving the United States market.
- Developed and implemented strategic marketing and communications plans for a prominent Italian-language online magazine in the US market.
- Enhanced the magazine's digital presence and audience engagement through targeted content and outreach initiatives, contributing to readership growth.
- Advised on media strategy, contributing to increased readership and brand visibility within the Italian-American community.
### Social Media & Community Manager | L'Oréal / Redken - Italian Market
Managed Instagram content strategy and community engagement for the Redken brand in the Italian market, coordinating closely with the global L'Oréal team.
- Developed and executed the Instagram content strategy for the Redken brand in Italy, significantly increasing brand visibility and audience engagement metrics.
- Managed the editorial calendar and fostered robust community engagement, contributing to a stronger online presence and brand loyalty.
- Coordinated effectively with the global L'Oréal team in New York, ensuring consistent brand messaging and integrated campaign execution across international markets.
### Communication Consultant & Social Media Manager | Mare Termale Bolognese
Led digital communication strategy and social media management for Mare Termale Bolognese, overseeing content architecture and campaign creative across multiple platforms.
- Designed and implemented the content architecture for new company websites, enhancing user experience and information accessibility.
- Managed social media presence across 10 distinct Facebook profiles for the Group, driving consistent brand messaging and community interaction.
- Provided expert advice on media planning and campaign creative, optimizing digital outreach and engagement strategies for maximum impact.
### Head of Communications & Press Office | Biancoblù Pallacanestro (LegaDue)
Directed all communications and press office activities for Biancoblù Pallacanestro, a professional basketball club, managing media relations, sponsor engagement, and digital presence.
- Coordinated all communications activities, both on and off the court, ensuring consistent messaging and brand representation for the club.
- Managed key partner and sponsor relations, cultivating strong relationships that supported club objectives and initiatives.
- Organized and executed successful media events and comprehensive press operations for home games, enhancing public and media engagement.
- Developed and disseminated essential communication materials, including media kits, commercial rate cards, and press releases, while managing the club's website and social media channels.
### Head of Communications | Virtus Pallacanestro / Unipol Arena / Gruppo Sabatini (Serie A)
Provided comprehensive communications leadership for Virtus Bologna, a Serie A basketball club, overseeing media relations, sponsorship, event management, and digital content across two distinct tenures.
- Directed full communications management for Virtus Bologna (Serie A), encompassing media relations, sponsorship activation, and high-profile media events.
- Coordinated web and social media teams, ensuring effective digital presence and content dissemination for the club.
- Organized and executed major sporting events, including the Coppa Italia Final Eight and U19 National Championships, enhancing fan engagement and public profile.
- Managed the editorial development of the club's 80th-anniversary book, preserving its legacy and historical narrative for future generations.
### Media Relations Manager | Lega Basket Serie A
Managed all media relations activities for Lega Basket Serie A, coordinating with member clubs and overseeing web content and major tournament communications.
- Orchestrated all media activities for Lega Basket Serie A, serving as the primary liaison with all Serie A member clubs.
- Managed web content for legabasket.it, ensuring timely and engaging updates for fans and stakeholders.
- Authored the comprehensive season guide and media guide, providing essential information for media professionals and the public.
- Coordinated communications for prestigious tournaments, including the Coppa Italia and Supercoppa, enhancing their public profile and media coverage.
### Journalist & Web Editor | Sky TV
Served as a Sports Web Editor and Section Editor for basketball content on skytv.it, a leading sports media platform.
- Edited and curated sports web content, specifically for the basketball section of skytv.it, ensuring high-quality and engaging articles.
- Managed editorial workflows for the basketball section, contributing to timely content delivery and audience satisfaction.
- Utilized strong journalistic skills to produce compelling sports narratives for a broad online audience.

## Education
### University of Bologna | Law
- Thesis: "Online Publishing" - directly relevant to digital content management.

## Publications
### Le carte Bolognesi
Boh! Edizioni | https://bohedizioni.it/products/le-carte-bolognesi-carte-e-libro?srsltid=AfmBOoqdxfjAN-F5Lu7cnvRE03DbC9MZOO9BKNELgJj2hPMf-UMPE5cj
Fun book
### Già Latteria
Pendragon | https://www.pendragon.it/catalogo/narrativa-1/linferno/gi%C3%A0-latteria-detail.html
Novel
### Invocando la tempesta per salvarti dal male
Pendragon
Novel

## Languages
- Italian
- English | Fluent
- French

## Certificates
### Licensed Tourist Guide
Regione Emilia Romagna | 2023-01-01
### Registered Journalist (Ordine dei Giornalisti)
Ordine dei Giornalisti | 2000-10-01

## Skills
### Strategy & Leadership
Expert
- Communications Strategy
- Brand Management
- Stakeholder Management
- Budget Management
- Business Development
- Strategic Planning
- Team Leadership
### PR & Media Relations
Expert
- Press Office
- Media Planning
- Sponsorship Activation
- Event Management
- Content Strategy
- Crisis Communications
- Public Relations
### Digital Marketing
Advanced
- Social Media Management
- Facebook Ads
- SEO
- Email Marketing
- Web Content Management
- CRM
- Digital Campaigns
### Tools
Proficient
- WordPress
- CMS
- MS Office Suite
- HTML (basic)
- Photo editing software

## Source
Read this profile on Hello.cv: https://hello.cv/lucamarozzi
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